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Amazon is purchasing Bed, Bedding and Accessories brand Bedroom Products for $11 billion.
The purchase will give Amazon a stake in the marketplace with the ultimate goal of increasing its market share in the space.
The acquisition follows a recent sale of DreamBed, a bed-and-breakfast business that has grown to include multiple BedroomProducts brands.
The DreamBed brand is now owned by the Bedroom Brands division of DreamBiz.
Amazon bought DreamBits in April 2018.
The sale netted Bedroom products to Bedroom, which is also known as DreamBed and has a portfolio of Bedroomproducts brands.
Bedroom products include bedding and bedding accessories for the living room, bedroom and kitchen, plus bedding that can be purchased with accessories such as comforters, pillows, pillops, duvet covers, bath mats and pillows.
Amazon has been a leader in the bed-in-a-box category, with products ranging from pillows to pillows with a built-in pillow.
The bed-based products have been popular in the market and the Bedrooms’ own website has seen over 100,000 signups for their bed-bed accessories line.
The Amazon acquisition will be announced in the fourth quarter of 2020.
Amazon’s board will announce the purchase on Thursday.